As part of more comprehensive engagements, IncreMental Advantage analysts participate on company conference calls and in board meetings. Doing so allows us to determine the extent to which preceding milestones have been met, the merits of new milestones, managements’ confidence in their projections, position relative to competition, customer acceptance of new products, and obstacles to executing on other facets of companies’ business plans. Our wealth of experience in interviewing executive management teams enables us to pick up on subtle clues emitted by managers.